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Simon Wright OF+ Consulting

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Blog

InCider Dealings

Saturday’s Southfields Abundance winter event provided a snapshot of everything that is great about this initiative. Over three hours at Southfields Lawn Tennis Club over 100 locals popped in to sample our various cider batches, buy bottles of cider to take home, admire our fruit picking and cider-making equipment and have a good chat. We […]

“If it’s got soil on it, it’s organic, right?”

Presentations made at the Soil Association Organic Trade Conference on October 23rd illustrate both the challenges and opportunities for UK organics. David Preston of brand agency The Crow Flies demonstrated that consumers are highly receptive to messages about sustainability and environmental benefit, which in theory organics is well placed to address. When organic principles were […]

You Can’t Save The Planet Without Saving The People

Attending the 25 Years Of Fairtrade Celebration Supper on Wednesday night has got me thinking. Twenty five years since I helped develop Green & Black’s Maya Gold, the first product to be licensed by the Fairtrade Foundation. It is hard to believe now the negativity we faced. “No one cares where cocoa comes from” , […]

Sugar Reduction: Have We Got It Wrong ?

The excellent session on “Sweeteners: The Next Level” organised by the IFST Food Science & Nutrition Group on June 25th has crystallised (sorry) some ideas I have had for a while. We had pithy presentations on the current situation from Amy Glass (FDF), Jennifer Arthur (Leatherhead Research), Lindsey Bagley (Eureka) and Alex Rowberry (Kantar). Chair […]

Why A Sugar Tax Won’t Work For Chocolate

Jack Winkler and Tam Fry’s recent article in Beverage Daily explains clearly just how successful the SIDL has been and why. My reading is that sales of full sugar soft drinks fell because The sugar free versions were cheaper There was no compromise on taste Articles such as this will undoubtedly fuel the desire felt […]

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