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Simon Wright OF+ Consulting

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Blog

Why A Sugar Tax Won’t Work For Chocolate

Jack Winkler and Tam Fry’s recent article in Beverage Daily explains clearly just how successful the SIDL has been and why. My reading is that sales of full sugar soft drinks fell because The sugar free versions were cheaper There was no compromise on taste Articles such as this will undoubtedly fuel the desire felt […]

Make Your Own (Better?) Nutella

As part of a clear-out at work I needed to do something with a large jar of hazelnut paste (roast and ground hazelnuts with nothing added) After some trial and error I came up with the following recipe: Hazelnut paste 78% Icing sugar 18% Cocoa powder 4% Vanilla extract 0.2% Easy to make, just mix […]

The World’s Coolest Ice Cream (Literally)

Following my experiences with Waves in Colombia in 2017 I was intrigued to see that another company is doing something similar closer to home. My visit to Chessington World Of Adventures yesterday was made more interesting by my first taste of Nitrogenie ice cream. As far as I could see liquid nitrogen (presumably at -196C) […]

Mixing With The Best

When Kate Hawkings was commissioned by Harper’s to write a piece on the new wave of non-alcoholic drinks she very sensibly responded by filling the upstairs room of The Drapers Arms with a wide variety of drinks and tasters – some professional and some (like me) distinctly amateur. I spent a very informative couple of […]

Vegan Versus Vegetables

The widely predicted January vegan NPD explosion left all the major supermarkets with extensive ranges of chilled vegan and vegetarian products. Which for a life-long vegetarian such as me (albeit one with a massive cheese habit) must be a good thing, yes? Well, not so far. Very few of these new products have hit the […]

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