Once again I am Chairing an FDIN one-day seminar and this one is the definition of a hot topic – Vegan and Plant-Based Food and Drink. You can see the full list of speakers here It promises to be fascinating day with original research, big brands (Quorn, Pizza Express), challenger brands (Freaks Of Nature), […]
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The Wright Stuff…in pictures!
March 2018 This is a miscellany of images taken from my working life, in chronological order from my first job at the Leatherhead Food RA in 1980 to sharing a platform with Prince Charles at Lancaster House in 2002.
Go*Do organic chocolate…in pictures!
March 2018 In October 2010 the Go*Do brand was launched by Icam in the UK through the Chocolate Unwrapped Show at Vinopolis. In Italy the word godo means to enjoy sensual pleasure. The initial range was six 35g bars – later three 85g bars were added to the range. The bars proved extremely popular in […]
Vitari: The Impossible Dessert
March 2018 Guy McLelland persuaded me that his new venture was going to be staggeringly successful. It was certainly expensive: offices in Grafton Street, branding by Saatchi – even the Vitari brand cost an enormous amount of money to brainstorm, develop and register courtesy of Novamark. The product itself was ahead of its time – […]
Sainsbury’s and the road to SO organic
March 2018 The eight years I spent working on organics with Sainsbury’s coincided with a dramatic rise in organic sales, peaking in 2008 at £2.1 billion per annum. I was brought into the company by Technical Manager Robert Duxbury, and like him I reported to Alison Austin and ultimately Judith Batchelar. As a consultant I […]