For the last few weeks I have been working hard with Tom Treverton at F2F to design a seminar which will take a radical look at the Free From sector. Full details below. The event is on July 6th at London Olympia. I am very much looking forward to the seminar, which will feature several pieces of specially commissioned research. Incredibly the seminar is free of charge BUT you must reserve your place in advance at www.allergyshow.co.uk/london/whats-on/trade/trade-programme. Do it now!
FreeFrom’s State of Flux
A business conference for decision-makers at retailers, wholesalers and food service companies
Friday 6 July 2018
Olympia London
10:30 – 13:30
Part of The Allergy & Free From Show
Half-day, free-to-attend conference
LIMITED to 150 places
Seat reservation: www.allergyshow.co.uk/london/whats-on/trade/trade-programme
F2F Events Ltd, organisers of The Allergy & Free From Show, have unveiled a stellar programme for their annual half-day business conference, taking place at Olympia London on Friday 6 July.
FreeFrom’s State of Flux will investigate the huge opportunities and taxing challenges in play for the freefrom market; a sector rocketing towards a UK market value of £1 billion.
Conceived for, and remaining vital to millions living with allergies, intolerances and related medical conditions, freefrom has – arguably unintentionally – found itself at the centre of a modern consumer movement that is unprecedented (and certainly no ‘fad’). This movement spans health, wellbeing and a growing heightened consumer consciousness regarding global issues of environment, sustainability, religion, animal and human welfare.
This ties freefrom to the vegetarian, vegan, plant-based, natural, organic, Fairtrade, low sugar, low salt, and a host of other consumer interests sure to follow!
So, has freefrom been re-imagined to mean something broader? Plus, if the boundaries of freefrom are widening, how should brand owners react?
No less than 11 perfectly qualified experts will tackle this most healthiest of debates, across two ‘must see’ talks…
Talk 1
Re-imagining FreeFrom – everything you know is wrong?
Chair: Simon Wright, Founder, OF+ Consulting
Panellists / presenters:
Alistair Vince, CEO and Founder, Watch Me Think
Al Overton, Buying Director, Planet Organic
John Whittaker, Head of Marketing, Future Thinking
Val Kirillovs, Research & Insights Director, HIM
Tom Lee, Editor, Food Spark
Talk 2
FreeFrom – how are brands pushing the broadening boundaries?
Chair: Hamish Renton, Managing Director, Hamish Renton Associates
Panellists / presenters:
Amy Moring, Co-Founder, Hunter and Gather Foods
Anneka Edwick, Founder, Hella Yum
Sarah Augustine, Marketing Manager, Oomi Noodles
Jenna Farmer, Nutritionist and Blogger (A Balanced Belly)
Half-day, free-to-attend conference, but limited to 150 places
Seat reservation: www.allergyshow.co.uk/london/whats-on/trade/trade-programme