March 2018 In October 2010 the Go*Do brand was launched by Icam in the UK through the Chocolate Unwrapped Show at Vinopolis. In Italy the word godo means to enjoy sensual pleasure. The initial range was six 35g bars – later three 85g bars were added to the range. The bars proved extremely popular in […]
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Vitari: The Impossible Dessert
March 2018 Guy McLelland persuaded me that his new venture was going to be staggeringly successful. It was certainly expensive: offices in Grafton Street, branding by Saatchi – even the Vitari brand cost an enormous amount of money to brainstorm, develop and register courtesy of Novamark. The product itself was ahead of its time – […]
Sainsbury’s and the road to SO organic
March 2018 The eight years I spent working on organics with Sainsbury’s coincided with a dramatic rise in organic sales, peaking in 2008 at £2.1 billion per annum. I was brought into the company by Technical Manager Robert Duxbury, and like him I reported to Alison Austin and ultimately Judith Batchelar. As a consultant I […]
A Textbook Progression
March 2018 My publisher Jon Walmsley always claimed that although the money one earnt from editing textbooks was derisory, it did build profile and add credibility. Plus I worked with some very nice people (especially my co-editor Diane McCrea) and we had some great launch parties, including one in Paris!
Green & Black’s… in pictures!
March 2018 Victory is claimed by all, failure to one alone Tacitus, Agricola (98AD). I was involved with Green & Black’s from its conception through to its teenage years. Here are some of my milestones from along the way